As Al Ahly prepares to step onto the global stage for the FIFA Club World Cup 2025, adidas marks a defining moment in its long-standing partnership with the “Club of the Century” by launching a powerful new chapter of its global campaign, “You Got This.”

Rooted in adidas’ belief that positivity and belief can change the game, the campaign celebrates the relentless spirit of Al Ahly FC — a team built on unity, heritage, and the voice of its supporters.
The campaign aligns with adidas’ global efforts to foster positive influence in sport, as recently revealed in its “Sideline Effect” study — a global initiative aimed at empowering coaches, parents, supporters and teammates to help make athletes believe “You Got This”.

In tandem with the campaign, adidas proudly unveils the 2025/26 Al Ahly home kit, which will be worn on-pitch during the FIFA Club World Cup 2025. A nod to the club’s iconic 2006 tournament appearance, the shirt features heritage-inspired graphics, modern performance technology, and a proud tribute to its title as “Club of the Century” on the back collar — a reminder of the legacy that powers every step forward.
Mohamed El Shenawy, Al Ahly Captain, commented: "Wearing this badge means carrying the hopes of millions. What fuels us isn’t just training or tactics — it’s the belief of our people. That belief… it’s everything.”

Wessam Abou Ali, adidas ambassador and Al Ahly Forward player, said: "This campaign is about showing how support — from the supporters, from the community, from each other — can push athletes to greatness. Al Ahly’s story represents more than a club; it’s a movement powered by belief. That’s the essence of 'You Got This'.”
Mo Hany, adidas ambassador and Al Ahly Right-back player, said: “When you hear your name from the stands or feel that support during the tough moments — that’s what lifts you. This campaign reminds us all that belief isn’t just personal — it’s shared. And it makes all the difference.”

As Al Ahly steps onto the world stage once again, they carry more than ambition — they carry the voice of a region. And the message is clear: You Got This.